Whatever the trend in the future, the whole-network marketing path of enterprises must be taken, 录转大师,微信群转播,微信语音转播,转播助手,转播小助手,微信机器人so what is the whole-network marketing? What problems will we face? How should the enterprise do the whole network marketing?

First, what is the whole network marketing?



The whole network marketing is short for the integrated marketing of the whole network. It refers to a new marketing mode integrating a series of e-commerce contents such as product planning, product development, website construction, website operation, brand promotion and product distribution.录转大师,微信群转播,微信语音转播,转播助手,转播小助手,微信机器人 It is a marketing mode integrating traditional network, mobile Internet and PC internet.



Second, what challenges will enterprises face when they do whole-network marketing?



1. From competing for territory to competing for fans.



For traditional retail and department stores, the core of competition is location. For traditional Internet,录转大师,微信群转播,微信语音转播,转播助手,转播小助手,微信机器人 the core of competition is traffic. For popular self-Media enterprises, the core of competition is fans. The future is a dispute between "influence" and "appeal", and the instantaneous linkage of the core fans is the "gravitational wave" of the future business.



2. From content to data.



In the past few years, content can be said to be the magic weapon of online marketers, and content marketing has also achieved good results in the past. In the past, users accepted whatever we offered. Now we make what users like. How to make users like our marketing content is very important. But in the future, 录转大师,微信群转播,微信语音转播,转播助手,转播小助手,微信机器人we need to accurately capture the needs of users, and then send what he wants most to him. This is the power of big data, which will play a decisive role in marketing in the future.



3. From blindly throwing money to precise investment.



Many entrepreneurs spend so much money on online marketing that many entrepreneurs believe that the essence of online marketing is hoax. When the enterprise does not understand the whole network marketing, the effort is to follow the trend: what others do we do, and ultimately no effect, it is considered that network marketing is not good, 录转大师,微信群转播,微信语音转播,转播助手,转播小助手,微信机器人in fact, the money spent is not right. Whole-network marketing is a systematic project. Enterprises still need to invest money if they want to follow the whole-network marketing path. But at the same time, enterprises should know the distribution and direction of every sum of money, and make every sum of money valuable.